ITAP Lecture One
Principle 2 – Brian
Last Friday I was feeling a bit overwhelmed by all
the data my brain had received over the last 2 weeks and was a bit anxious. I tried
to capture what was going on in my head and drew an outline of a head with bubbles
expressing input and anxieties. I then broaden the idea to include processes
that we had been advised to use.
I noticed a pattern developing, positive to the left
and negative to the right. I then expanded the process till they came full
circle. This represented two ways to act to the information, positively or
negatively, by adding the strap line of three key principles for effective
learning it gave me the image of choice.
This image seemed to be fairly prescriptive and
brought the Kitchener Kitchener
Although the image is wordy, I believe it
demonstrates the practice of using both sides of the brain to develop a
concept.
Time by Fredi Riziyanto AKA
Pepey.
I have selected this image as it illustrates the
essence of a simple concept that portrays a larger message and is intriguing as
it engages the viewer to work out the concept of the rising sea levels and is a
good example of visual language.
The image was produced in 2010, it has been published
on various blogs and environmental websites. Pepey is a freelance art director
who appears to specialise in environmental poster. He has been commissioned by
Hugo Boss for a promotion linking purchases to tree planting.
The meaning of the message is very clear, “we are
running out of time”. The polar caps are meting, sea levels are rising, and
“act now before it’s too late”. The less obvious message is the world is
beautiful and is being thrown out of balance by co2 emissions / the consumption
of oil, consumerism, urbanisation, and deforestation. Further still, by not
being prescriptive, it asks what you can do.
The beauty is signified by clean minimalistic detail
that is attractive, the style being similar to a high end fragrance house. Time
and balance are illustrated by the hour glass, while the tree stumps, smoking
chimneys, petrol stations, oil well, and advertising hoarding signify the
negative side of society’s impact on the planet.
Although the hour glass theme is a well trodden one,
the approach of the melting ice flooding the landmass gives the image its
uniqueness, showing the direct correlation between the two in a creative style.
The image would hope to communicate to anyone who has
an interest in the planet or has an interest in imagery. The reality is likely
to be that the images coding directs it to a socioeconomic type that is already
aware of the issues but likes the imagery, but might be persuaded to try
harder, walk a little more or fly a little less.
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